The Real Reasons Behind Doja Cat’s Success
Marketing insights from a cow
From her viral single “Mooo!” to the nomination of her album “Planet Her” as Album of the Year at the 2021 Grammy Awards, American Pop, R’n’B, and Rap artist Doja Cat continues to prove her mastery of music marketing.
But how does she manage to be so relevant, release after release?
As she is about to publish her fourth album “Scarlet”, and amidst her allegedly demonic appearances of late, let’s dive into the real reasons for Doja Cat’s success.
Step 1: She knows her memes
Out of school from the age of 16, Doja Cat began her musical career producing tracks by hand in her bedroom, with a hip-hop and lo-fi aesthetic. “So High”, which she released on Soundcloud in 2012, was the track that led to her first being spotted by a record label and signing with Sony Music Entertainment.
Two years later, she released her first EP “Purrr!” on MAU Records. It was a commercial failure, and the artist’s career stalled for several years.
However, she remains present on the Internet, doing live shows on Instagram, on Twitch as a game player, and surfing extensively on YouTube and social networks. This is key to her later success, as her knowledge of Internet culture and…
